xAd’s Foot Traffic Trends Report offers real-life, real-time insights into consumer location behavior. This deep dive into foot traffic over the course of the quarter shows where people are actually going, rather than where they say they have been.
Methodology: From July 1 to September 30, xAd observed nearly 45 million visits to 16 top QSR brands, such as McDonald's, Panera Bread, and Starbucks to see how its location intelligence data can help predict marketing trends, inform strategic business decisions and provide insights to brand strengths and opportunities.
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