Overview: Today’s consumers don’t want things—they want experiences. From festivals to beach getaways to road trips, consumers crave intangible excitement and as a result, the travel industry is booming.1 With this growth comes innovation, opportunity, and competition.
As the travel ecosystem expands, it’s also becoming much more connected through mobile technology. It is now critical for travel brands to understand and anticipate the needs and differences among their consumers to create holistic, personalized experiences that are remarkable enough to share.
Methodology: GroundTruth nalyzes foot traffic patterns to provide brands with insights that highlight their strengths and opportunities and inform strategic business decisions. We observe visits from 46M users monthly. All location data is anonymized and viewed in aggregate. Results are indexed to our overall platform average visitation behavior.
Topics We'll Cover:
1. Loyalty and overlap within the grocery category
2. Share of food options by income levels
3. Audience insights by type of grocery shopper